Easypara ditches downtime and takes control with a stress-free migration

Note: This case study was initially published under the Platform.sh brand. It has been republished (updated) to reflect our new name, Upsun. All results and insights remain unchanged

Seamless migration cut Easypara’s downtime by 96%, accelerated releases, and gave their developers time to focus on growth and innovation.

Easypara had built its reputation as one of France’s leading online pharmacies, offering customers a seamless digital shopping experience for healthcare and beauty products. But behind the scenes, the company was facing a growing challenge. Frequent service interruptions, complex deployments, and the increasing burden of managing their own hosting infrastructure were putting a strain on their operations. They set out to find a platform-as-a-service provider, but when their new PaaS provider went bankrupt, Easypara was forced to make a critical decision. They needed a solution that would not only stabilize their platform but also empower their team with the autonomy to scale and innovate without technical roadblocks.

That is when Easypara turned to Upsun. What followed was a high-stakes, time-sensitive migration that redefined how Easypara approached ecommerce infrastructure.

An urgent need for stability and reliability

For years, Easypara had managed its own hosting, but as the business grew, so did the complexity of maintaining a stable and high-performing site. Service outages lasting up to eight hours became a common occurrence, and with every disruption came lost revenue and frustrated customers. The company was suddenly left scrambling for a new solution. They needed a hosting platform that was stable, scalable, and built for ecommerce, fast–and they made the swift decision to move to Upsun.

“Before Upsun, we had frequent service interruptions, sometimes lasting four to five hours, and we struggled to maintain site stability. Now, we have peace of mind—our site runs smoothly, and we no longer need to worry about late-night disruptions,” said Isabelle Sarrazin, General Manager at Easypara.

With Magento as the backbone of their online store, Easypara required a hosting solution that would support its complex architecture. Magento’s modular nature, multi-store capabilities, and extensive integrations made it the ideal platform for their business, but it also required a hosting environment that could keep up with its high resource demands. The ability to deploy and test changes rapidly, scale seamlessly, and ensure 99.99% uptime was critical.

A seamless migration with a seamless partnership

Recognizing the need for deep technical expertise, Upsun introduced Easypara to Agence Dn'D, a Upsun agency partner and specialist in Magento-based ecommerce solutions. Together, the teams mapped out a migration strategy that had to be executed in record time, just 30 days.

The challenge was immense: migrate Easypara’s entire digital ecosystem including: ERP, PIM, CRM, and OMS integrations, in just one month, and do so during the summer holiday period when internal resources were stretched thin. The migration required transferring terabytes of customer data, order histories, and media assets, ensuring data integrity and performance optimization throughout the process.

The main objective of the migration was set, ensure that Magento’s highly customizable architecture remained intact while optimizing performance on Upsun. This included:

• Containerized environments: Each Magento service, from caching to database management, was deployed in isolated containers for better security and scalability.
• Automated testing and deployments: Using Upsun’s built-in CI/CD workflows, Easypara could push updates without downtime.
• Dynamic scaling: Resources were adjusted in real time based on demand, ensuring smooth performance during high-traffic periods.

“Time was against us, and the project was incredibly complex, but together with Upsun we ensured every step was seamless. The biggest advantage of Upsun is the autonomy it provides. Unlike other hosting solutions that rely heavily on support tickets, Upsun gives teams the tools, documentation, and flexibility to manage their infrastructure efficiently, with expert support always available when needed,” said Antoine Kociuba, Technical Expert at Agence Dn'D.

From non-stop downtime to full autonomy

The success of the migration became evident almost immediately. Service interruptions were eliminated, and deployments became faster and more efficient. Upsun provided Easypara with an infrastructure that could scale effortlessly, ensuring that high-traffic events, such as a feature on a national television show, could be handled without any performance concerns.

“We really appreciate the peace of mind that Upsun provides,” added Sarrazin. “Our team now has the flexibility and autonomy to manage deployments efficiently without worrying about service interruptions. The partnership with Upsun and Agence Dn'D ensured a smooth migration under tight constraints.”

Beyond improved stability, Easypara saw significant operational efficiencies. The move to Upsun meant they no longer needed an in-house system administrator for hosting, allowing them to reallocate resources to growth-focused initiatives. The ability to spin up on-demand environments for testing and development also meant that the IT team could iterate faster and launch features with greater confidence.

24/7 Infrastructure peace of mind

Eighteen months after migrating to Upsun, Easypara continues to experience unparalleled stability, efficiency, and confidence in their infrastructure. Isabelle Sarrazin reaffirms the same sentiment with each check-in: “We have complete peace of mind with Upsun.” This statement embodies what every ecommerce business strives for, a hosting solution that just works.

This transformation was not just about fixing an unstable platform. It was about redefining how Easypara’s IT team operates, giving them the freedom to innovate without worrying about infrastructure, the ability to scale seamlessly during high-traffic periods, and the assurance that their online storefront is always open, always secure, and always performing at its best.

A future-proof ecommerce foundation

Easypara’s journey illustrates a crucial lesson for ecommerce businesses your platform should empower you, not hold you back. With Upsun, businesses running Magento and other complex ecommerce solutions can eliminate the burden of in-house DevOps. They gain unmatched reliability, seamless scalability during peak demand, and autonomous high-velocity deployments—all with the confidence of robust security and compliance.