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Learn about Gatsby and its benefits for web development

JavaScriptperformanceheadless CMS
17 January 2025
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Traditional dynamic websites have long been associated with challenges of performance, security, and scalability. As sites grow more complex, managing server infrastructure, ensuring fast load times, and maintaining secure systems becomes increasingly difficult. Jamstack, introduced by Netlify co-founder Matthias Billmann at SmashingConf 2016, emerged as a solution to these challenges. The Jam (short for JavaScript, APIs, and Markup) in Jamstack prioritizes performance, security, and a streamlined developer experience.

Gatsby is a React-based framework built on Jamstack principles, bringing together modern web development practices like automatic performance optimization and seamless content integration. Whether you're building an e-commerce site, marketing page, or documentation portal, Gatsby offers tools and optimizations to create web experiences that engage users and perform well in search engines.

This article explores Gatsby's history, key benefits, and real-world applications. It also shows how it uses React and GraphQL to deliver high-performing static sites with impressive built-in features.

The rise of Jamstack

The concept of dynamic websites first emerged in the mid-1990s. During this era, technologies like ColdFusion, PHP, and Active Server Pages were developed, which helped developers create interactive and data-driven websites. But as the complexity of websites grew, challenges like performance, security, and scalability also increased. Dynamic websites, while powerful, faced several limitations:

  • Performance issues. Server-side processing often caused slower load times, especially under high-traffic conditions.
  • Security vulnerabilities. The interaction between servers and databases presented more potential for attacks.
  • Scalability challenges. Handling increased traffic required complex and costly server infrastructure.
  • Maintenance overhead. Regular updates, plugin management, and database maintenance were added to the ongoing workload.

To address these challenges and provide faster, more secure, and more easily scalable websites, Jamstack shifted the workload from the server side to the client side. It uses static site generation, content delivery networks (CDNs), and client-side JavaScript to create dynamic user experiences without the overhead of traditional server-side rendering. Jamstack is composed of three components:

  • JavaScript. Handles dynamic functionalities in the browser, manages API calls, and enhances user experience without server-side processing.
  • APIs. Serve as a bridge between the static frontend and dynamic data, enabling a decoupled architecture and supporting serverless functions.
  • Markup. HTML files are generated during the build process, improving performance and SEO.

By decoupling the frontend from the backend and adopting this modular approach, Jamstack offers improved performance, enhanced security, and easier scalability. It addresses the limitations of traditional dynamic websites while providing a more streamlined development process, making it an attractive option for building modern, efficient web applications.

The introduction of Gatsby

Gatsby's v1 was launched in 2017. It was introduced as a static site generator, offering the speed of static sites with the features of dynamic websites. By combining the best of two worlds, it became a popular choice among developers. According to the Jamstack community survey of 2022, around 28 percent of developers use Gatsby.

The community support for Gatsby is also enormous; their GitHub repo has more than 55k stars, and almost four thousand people have already contributed to the codebase. Companies like National Geographic and SitePoint rely on Gatsby to power their websites.

Benefits of Gatsby in web development

Gatsby's unique features have made it a popular choice within the Jamstack community. Let's explore what sets it apart.

Performance and speed

Page speed directly impacts user engagement—Google's research shows that bounce rates increase by 32 percent when page load times jump from one to three seconds. Compared to other frameworks like Next.js or Nuxt, Gatsby sites load one to three seconds faster. Gatsby also gets a higher Lighthouse score than Next.js or Nuxt.

The framework implements intelligent code splitting, breaking down an application code into smaller chunks and loading only what's needed for each page. Gatsby's image optimization automatically handles responsive images and lazy loading and handles progressive image formats. The framework also employs asset prefetching, predictively loading the next page's resources when users hover over links, while critical CSS inlining embeds essential styles directly in the HTML.

Sites like Jaxxon and Business.com use Gatsby to improve their performance significantly.

GraphQL integration

One of the most important features of Gatsby is its integration with GraphQL. Gatsby creates a unified data layer that can combine data from multiple sources into a single queryable layer. GraphQL acts as a centralized query layer in Gatsby, allowing you to pull content from multiple sources, including CMSs, APIs, Markdown files, and databases. 

Here’s a sample gatsby-config.js file:

require("dotenv").config({
  path: `.env.${process.env.NODE_ENV}`,
})

 
module.exports = {
  plugins: [
// Source data from local Markdown files
{
   resolve: `gatsby-source-filesystem`,
   options: {
     name: `data`,
     path: `${__dirname}/src/data/`,
     // Ignore files starting with a dot
     ignore: [`**/\.*`],
     // Use "mtime" and "inode" to fingerprint files (to check if file has changed)
     fastHash: true,
   },
},

 
// Source data from a headless CMS (Sanity)
{
   resolve: `gatsby-source-sanity`,
   options: {
     projectId: `abc123`,
     dataset: `blog`,
     // A token with read permissions is required if you have a private dataset
     token: process.env.SANITY_TOKEN
   },
},

 
// Optimize images
`gatsby-plugin-image`,

 
// Source data from a custom API (using a custom plugin)
{
   resolve: "gatsby-source-custom-api",
   options: {
     url: process.env.CUSTOM_API_URL,
     // Options for fetching data from your API can be added here
   },
},

 
// Source data from MongoDB collections
{
   resolve: `gatsby-source-mongodb`,
   options: {
     dbName: process.env.MONGODB_DB_NAME || `local`,
     collection: process.env.MONGODB_COLLECTIONS?.split(',') || [`documents`, `vehicles`],
   },
},
  ],
};

This configuration above sources data from local Markdown files, a headless CMS (Sanity), a custom API, and MongoDB collections, while also optimizing images using Gatsby plugins.

This unified approach makes it significantly easier to organize and manage content across a website. For example, you can simultaneously query content from a Strapi or WordPress backend, Markdown files, and third-party APIs using a single GraphQL query.

Gatsby's GraphQL integration is especially effective in headless CMS setups, with its plugin ecosystem allowing easy connections to any API-driven data source—from content management systems to e-commerce platforms like Shopify.

SEO superpowers

Gatsby's architecture is designed to boost search engine optimization, making websites more discoverable and improving search engine rankings. Here's how Gatsby empowers SEO strategy:

  • Performance optimization. Search engines favor fast-loading websites, and Gatsby delivers exceptional performance through several built-in features, like automatic code splitting, image optimization and lazy loading, and automated metadata generation and management.
  • Built-in SEO tools. Gatsby includes built-in SEO features that make it easier to optimize sites for search engines. The framework supports canonical URL handling, allowing you to specify preferred URLs to avoid duplicate content issues. With plugins like gatsby-plugin-sitemap, Gatsby can automatically generate sitemaps, making it easier for search engines to crawl and index site content effectively. Additionally, Gatsby provides support for structured data and schema markup, helping search engines interpret and display site information as rich snippets. Together, these features help boost the search visibility and ranking of Gatsby-powered websites.

Plugin ecosystem

Gatsby also offers an extensive plugin ecosystem that helps extend the functionalities of Gatsby sites with ease. Gatsby's plugin library consists of more than three thousand plugins contributed by a passionate community of developers. These plugins cover a wide range of functionalities, from data sourcing to advanced features like image optimization, search, and analytics integration. The plugin library has a wide variety of plugins to fit different project requirements.

Downsides and considerations

While Gatsby provides powerful tools for static site generation and data handling, it may not always be the best fit. Depending on the project size and requirements, there might be better alternatives.

Build-time challenges

As projects grow in size and complexity, Gatsby's build process can become a significant bottleneck for a project. Large sites with thousands of pages or frequent content updates may experience build times stretching to thirty minutes or more. This can be particularly problematic for content-heavy sites that require frequent updates as each change triggers a complete rebuild. While incremental builds in Gatsby Cloud help mitigate this issue, they come with additional costs and complexity.

Overkill for small projects

Although Gatsby's data handling features are impressive, they can be excessive for simpler projects. The framework requires proficiency in both React and GraphQL—technologies that might be unnecessary for straightforward websites. When you're building a simple five-page business website or a basic blog, this technical complexity can slow down development, especially for teams unfamiliar with these technologies.

Dynamic content limitations

For applications requiring real-time updates or heavy user interactions, frameworks like Next.js, Remix, or Nuxt.js might be more suitable. These alternatives offer better support for server-side rendering and dynamic content handling. While Gatsby can handle dynamic content through client-side JavaScript, its architecture is optimized for static content. Projects requiring features like real-time chat, live updates, or complex user interactions might find Gatsby's static-first approach limiting.

Alternative solutions

Based on the project size, development team, and other requirements, there are a few other tools that might be more suitable. For instance, Next.js is a powerful alternative for React developers who need to handle dynamic content more efficiently. Its hybrid approach supports both server-side rendering and static site generation, making it more versatile than Gatsby. Through incremental static regeneration], Next.js enables real-time content updates without rebuilding the entire site. The framework's flexible data-fetching methods make it particularly well suited for applications requiring frequent content updates or user-specific data handling.

If you work with Vue.js, Nuxt.js provides a robust solution for dynamic applications. Its built-in server-side rendering capabilities and support for static site generation improve both performance and SEO. The framework includes a sophisticated middleware system that simplifies the handling of complex routing and authentication scenarios. These features make Nuxt.js an excellent choice for applications that need to maintain real-time content updates while preserving strong SEO performance.

If a project needs real-time updates, complex user interactions, or personalized content through server-side rendering, frameworks like Next.js or Nuxt.js may be a better fit than Gatsby. For example, e-commerce platforms with live inventory updates or social media apps with constant interactions benefit from these dynamic features. While Gatsby is ideal for high-performance static sites, the choice depends on the project needs and the level of interactivity required.

Conclusion

In this article, we introduced Gatsby, a powerful framework built on Jamstack architecture principles. We also highlighted some of Gatsby's benefits, such as enhanced performance, seamless GraphQL integration, and robust SEO capabilities. While Gatsby excels in delivering high-performance static sites, it's essential to assess project-specific needs as frameworks like Next.js or Nuxt.js may be more suitable for applications requiring dynamic content and real-time interactions.

Upsun is a self-service, fully managed, secure, developer-focused cloud application platform that offers a streamlined solution for deploying Gatsby sites – either in isolation or together with many data sources and frontends all a part of the same project. Upsun supports the use of Git submodules, enabling you to manage complex projects with multiple applications, such as a Gatsby frontend alongside other components. Upsun simplifies the deployment process and ensures that Gatsby sites are efficiently hosted and maintained. Try it out for free!

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