Black Friday reinforces itself as the biggest week in ecommerce

This article was initially published under the Platform.sh brand. As this is a press release, we have retained the Platform.sh name for historical accuracy and citation consistency.

Paris/San Francisco, 17 December 2024 - Platform.sh, a unified, secure, enterprise-grade Platform-as-a-Service (PaaS) for building, running, and scaling web applications, revealed data¹ from its platform outlining website traffic of ecommerce websites during the 2024 Black Friday and Cyber Monday shopping season.

Platform.sh data revealed that on Black Friday 2024, customer ecommerce websites demonstrated remarkable resilience. They managed to handle a surge of up to 65% in website traffic when compared to any other Friday in 2024, including a 14% traffic increase compared to Black Friday in 2023. Cyber Monday is another significant shopping day that saw a 39% increase in ecommerce website traffic compared to an average Monday in 2024, and a 13% traffic increase compared to Cyber Monday 2023.

The trend continues for online retailers as the holiday period drives into full swing, with ecommerce traffic for the first week of December 2024 seeing an increase of 16% with over 11 million website visits in this week compared to the week post Black Friday in 2023. Just over 12,000 ecommerce websites running on Platform.sh throughout Europe, the U.S. and APAC received just under two billion visits on Black Friday alone–showcasing that online and in-person shopping has stabilized post-pandemic times.

Despite the cost of living and inflation rising across the U.S., UK, and EU, the discounts associated with Black Friday and Cyber Monday still attracted many shoppers and visitors to online retail. Adobe reported a significant growth in U.S. online sales on Black Friday, with $10.8 billion in online sales on Black Friday 2024, up from $9.8 billion in 2023, painting a promising picture for the future of ecommerce.